People are often confused about whether you can have great web design and successful SEO. Does design matter in SEO? A while back, word was that in order to have a site with highly effective SEO (search engine optimization), it had to be loaded with content, stuffed with keywords and have a gazillion back links (not the best platform for quality design).
It actually worked for a lot of years and millions of ugly sites were the result. Thankfully, times have changed (namely Google) and the way in which we use SEO has too. Research has confirmed, that yes indeed, you can have a beautifully designed site AND still drive traffic to your site. Great design and SEO can indeed co-exist. Read on to discover why design matters in SEO.