February 2015

Picking the Right Social Media for Your Business

  Have you jumped into all of the social sites feet first? Or have you shied away from the rapidly changing social landscape? Are you wondering what social media is right for your business? What really matters? As a health and wellness professional, social media is really important. You want to get the word out there and social media is one of the best ways to do it. After a little convincing, that is what …

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How to Establish Credibility on Your Website

Nobody hesitates these days about buying online from Amazon, iTunes, or Zappos. Customers know they can trust these big brands with their credit card information and they expect—and get—solid customer service from them. Unfortunately, most small companies don’t have the luxury of a big brand name standing behind them. They have to build trust and establish credibility from the ground up. Huge advertising budgets and PR campaigns are nice but aren’t a substitute for credibility …

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